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About Us
Overview
Meet the Team
Meet the Team
GreenRoom’s team of seasoned professionals has managed complex conglomerate and growth company operations, directed, negotiated and closed acquisitions and divestitures for companies across a broad landscape of industries and has structured complex vendor, customer, and financing arrangements that Fortune 500 companies require, while pres
GreenRoom’s team of seasoned professionals has managed complex conglomerate and growth company operations, directed, negotiated and closed acquisitions and divestitures for companies across a broad landscape of industries and has structured complex vendor, customer, and financing arrangements that Fortune 500 companies require, while preserving the flexibility and culture of private and public growth companies. To this end, GreenRoom brings the best operating practices of large businesses to emerging growth and middle market product and services businesses.
GreenRoom’s advisory services emphasize the expansion of client companies’ platforms with new branding, technology, and “best of breed” solutions that enhance the stakeholder’s value. GreenRoom has also directed the growth of small businesses, leveraging proven industry sales, marketing and operations skills to grow these franchises into sustainable longterm companies.
GreenRoom’s approach utilizes a distributed operating format that brings together an innovative business team on a project basis. GreenRoom’s team includes seasoned executives and strategic consultants who have significant experience in advising, operating and regrowing small to large cap businesses in the U.S. and international markets.
GreenRoom Ventures uses new technology market capabilities to bring the power of the Internet, Blockchain and associated new technologies to companies new and old.
GreenRoom’s management has highly skilled and experienced crisis managers who can direct the regrowth of companies in complex restructurings, including U.S. and international bankruptcy proceedings.
Meet the Team
Meet the Team
Meet the Team
Keith McNamara
Managing Partner
Mr. McNamara has led the investment, management and advisory practice at GreenRoom Associates since its inception in 2005. Mr. McNamara has spent over 25 years in a variety of leadership roles including in the US Army (Platoon Leader (Germany) and Aide-de-Camp (Korea)), C-Level Management (CEO, COO & CFO), in
Keith McNamara
Managing Partner
Mr. McNamara has led the investment, management and advisory practice at GreenRoom Associates since its inception in 2005. Mr. McNamara has spent over 25 years in a variety of leadership roles including in the US Army (Platoon Leader (Germany) and Aide-de-Camp (Korea)), C-Level Management (CEO, COO & CFO), investment banking-related transactions (financings, M&A and Debt).
Mr. McNamara has a passion for sports, education, nutrition, and music. Prior to forming GreenRoom & Associates, Mr. McNamara worked for West End Partners in multiple roles including Associate, Vice President/Principal and CFO of a portfolio company. Engaged by boards of directors, lending institutions and operating management, Mr. McNamara has previously managed large-capitalization turnarounds and reorganizations in a variety of industries during the recession of 1989-1992 for venture-funded companies to billion multinationals, both within Chapter 11 reorganization proceedings in and out of court restructurings.
Mr. McNamara earned a B.S degree from the USC Marshall School of Business (Entrepreneur Program), an M.S. in Human Resources Management from Chapman University (Overseas Program), and an M.B.A. in Finance from The Anderson School at UCLA.
Mr. McNamara also has a passion for Veteran Causes and is always looking for ways to engage and support those that have given their hearts, minds, limbs and lives so that we enjoy liberty. Mr. McNamara has started a nonprofit sports league in Manhattan Beach, CA and his 3 most important assets are his children. If not with them, Keith is happiest in the GreenRoom.
Meet the Team
Meet the Team
Meet the Team
Justin Townsley
Chief Strategic Advisor
Mr Townsley is an expert at igniting -- and controlling -- explosive growth. He is a dynamic worker with ultra-high-upside innovations in industrial process/equipment, energy, and resources. Justin is committed to making business, work, the economy, and the human condition better through a culture of sustaining innovation.
Meet the Team
Meet the Team
Meet the Team
Peter Franke
Principal
Mr Franke offers his experience in leading an international team of experts solving Fortune 500 client challenges at the intersection of sustainability and digital transformation. Recognized leader and team builder with experience in starting, developing, and turning around businesses in Europe. Strong cross function
Peter Franke
Principal
Mr Franke offers his experience in leading an international team of experts solving Fortune 500 client challenges at the intersection of sustainability and digital transformation. Recognized leader and team builder with experience in starting, developing, and turning around businesses in Europe. Strong cross functional leadership and operational skills with a proven track record of successfully leading multi-national sales, partner ecosystems, delivery teams and driving revenue growth and customer acquisition in the enterprise space. Significant experience in effectively dealing with European employment and union matters. Analytical, strategic, and creative thinker.
Specialties:
- Bi-lingual
- 25 years of global sales, marketing and operational leadership Experience
- Building, further developing, and turning around American start-ups and business organizations in Europe
- Building, developing, and motivating sales teams
- Global project delivery and system integration
- Business unit integration/closure - Enterprise selling and channel development
- Selling complex IT solutions to global enterprises
- Building off-shore software support & sustainment capabilities
Meet the Team
Hans Lauderbach
Principal
Meet the Team
Hugh Lam
Associate
Hugh has worked within GreenRoom Ventures (GRV) portfolio companies for several years in the capacity of business development, marketing, sales, operations, investor relations and capital raising. He is fluent in English and Vietnamese and proficient in Mandarin.