About Us

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GreenRoom’s team of seasoned professionals has managed complex conglomerate and growth company operations, directed, negotiated and closed acquisitions and divestitures for companies across a broad landscape of industries and has structured complex vendor, customer, and financing arrangements that Fortune 500 companies require, while preserving the flexibility and culture of private and public growth companies. To this end, GreenRoom brings the best operating practices of large businesses to emerging growth and middle market product and services businesses. 

GreenRoom’s advisory services emphasize the expansion of client companies’ platforms with new branding, technology, and “best of breed” solutions that enhance the stakeholder’s value. GreenRoom has also directed the growth of small businesses, leveraging proven industry sales, marketing and operations skills to grow these franchises into sustainable longterm companies.

GreenRoom’s approach utilizes a distributed operating format that brings together an innovative business team on a project basis. GreenRoom’s team includes seasoned executives and strategic consultants who have significant experience in advising, operating and regrowing small to large cap businesses in the U.S. and international markets. 

GreenRoom Ventures uses new technology market capabilities to bring the power of the Internet, Blockchain and associated new technologies to companies new and old. 

GreenRoom’s management has highly skilled and experienced crisis managers who can direct the regrowth of companies in complex restructurings, including U.S. and international bankruptcy proceedings.

Keith McNamara

Managing Partner

Mr. McNamara has led the investment, management and advisory practice at GreenRoom Associates since its inception in 2005. Mr. McNamara has spent over 25 years in a variety of leadership roles including in the US Army (Platoon Leader (Germany) and Aide-de-Camp (Korea)), C-Level Management (CEO, COO & CFO), investment banking-related transactions (financings, M&A and Debt).

Mr. McNamara has a passion for sports, education, nutrition, and music. Prior to forming GreenRoom & Associates, Mr. McNamara worked for West End Partners in multiple roles including Associate, Vice President/Principal and CFO of a portfolio company. Engaged by boards of directors, lending institutions and operating management, Mr. McNamara has previously managed large-capitalization turnarounds and reorganizations in a variety of industries during the recession of 1989-1992 for venture-funded companies to billion multinationals, both within Chapter 11 reorganization proceedings in and out of court restructurings. 

Mr. McNamara earned a B.S degree from the USC Marshall School of Business (Entrepreneur Program), an M.S. in Human Resources Management from Chapman University (Overseas Program), and an M.B.A. in Finance from The Anderson School at UCLA.

Mr. McNamara also has a passion for Veteran Causes and is always looking for ways to engage and support those that have given their hearts, minds, limbs and lives so that we enjoy liberty. Mr. McNamara has started a nonprofit sports league in Manhattan Beach, CA and his 3 most important assets are his children. If not with them, Keith is happiest in the GreenRoom.

Natalie Minh, MS, MBA

Chief Growth & Innovation Strategist

Natalie Minh is a business strategist and digital growth expert specializing in brand scaling, marketing, and digital transformation. At Green Room Ventures, she helps portfolio companies optimize positioning, accelerate revenue growth, and implement high-impact strategies.

All great brands start with a story. As a StoryBrand Certified Guide, she has mastered applying industry-leading messaging frameworks to clarify brand narratives, drive engagement, and convert audiences into loyal customers.

Since 2010, she has been the CEO of a digital marketing agency, leading marketing initiatives in the fields of fitness, health, and aesthetics. Additionally, she serves as the CEO of FMI Guild Inc., a nonprofit organization for fitness entrepreneurs, and as the CTO of Level Capital Inc., an eight-figure financial services firm. 

Previously, she worked in Fortune 100 Treasury, managing a $2B derivative portfolio and raising $10B+ in securitized capital, now leveraging that expertise to scale high-growth businesses and venture-backed startups.

As Mrs. Vietnam 2024 & Mrs. Global Ambassador 2025, Natalie fosters economic and cultural engagement, working with diplomats, consulates, and global organizations. She champions physical and financial wellness as the foundation for achieving one’s highest potential.

A 3x European Fitness Bikini Champion and Los Angeles Hall of Fame photographer, Natalie brings deep industry knowledge in fitness, wellness, and media—key sectors in Green Room Ventures’ portfolio. Her work has been featured in Times Square, BBC, TMZ, E!, Muscle & Fitness, and Oxygen, giving her firsthand insight into how media and digital presence drive business success.

With an MBA, MS in Finance, and a BBA in Management Information Systems from the University of Michigan, Natalie blends financial expertise, brand strategy, and technology innovation to create exponential growth for the businesses she advises.

Josh Wagner

Principal

Josh Wagner is a visionary entrepreneur, investor, and brand builder with a proven track record of scaling consumer brands, disrupting industries, and leading high-performing teams. He held an executive leadership roles at a Fortune 50 company, successfully exited a startup to a Fortune 50 company, and played a key role in taking a company public on the NASDAQ.

With a sharp strategic mindset and relentless execution, Josh specializes in building category-defining companies, driving innovation, and creating impact at scale.

Peter Franke 

Principal

Mr Franke offers his experience in leading an international team of experts solving Fortune 500 client challenges at the intersection of sustainability and digital transformation. Recognized leader and team builder with experience in starting, developing, and turning around businesses in Europe. Strong cross functional leadership and operational skills with a proven track record of successfully leading multi-national sales, partner ecosystems, delivery teams and driving revenue growth and customer acquisition in the enterprise space. Significant experience in effectively dealing with European employment and union matters. Analytical, strategic, and creative thinker.  

Specialties:

• Bi-lingual 
• 25 years of global sales, marketing and operational leadership Experience
• Building, further developing, and turning around American start-ups and business organizations in Europe
• Building, developing, and motivating sales teams 
• Global project delivery and system integration 
• Business unit integration/closure - Enterprise selling and channel development 
• Selling complex IT solutions to global enterprises 
• Building off-shore software support & sustainment capabilities